Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

BSBMKG521 Mapping and Delivery Guide
Plan and implement sponsorship and event marketing

Version 1.0
Issue Date: May 2024


Qualification -
Unit of Competency BSBMKG521 - Plan and implement sponsorship and event marketing
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to propose and implement sponsorships and events for specific brands/products.It applies to individuals who are responsible for attracting a brand’s target audience to increase brand involvement. Individuals work across a variety of industries and possess a sound theoretical knowledge base, and demonstrate a range of managerial skills to ensure business activities are conducted legally and effectively.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Investigate sponsorship and event marketing opportunities
  • Research and identify sponsorship and event marketing opportunities
  • Analyse advantages and disadvantages of a range of sponsorships and events
  • Identify target audience for potential sponsorship and event marketing, and analyse motivation
  • Identify legal, cultural and ethical requirements related to sponsorship and event marketing
  • Use a range of criteria to select sponsorships and events which would be effective for marketing to the target audience
       
Element: Plan sponsorship and event marketing
  • Develop and record objectives and purpose of sponsorship and event marketing
  • Analyse and record how sponsorships and events fit with other marketing strategies and business objectives
  • Calculate costs of chosen sponsorships and events, and establish a budget
  • Plan timelines for implementation and continuation of sponsorships and events
  • Produce and present a sponsorship and event marketing proposal in a format appropriate to the organisation
       
Element: Initiate implementation of sponsorships and events
  • Initiate negotiations required to proceed with sponsorships and events
  • Draft contracts for sponsorships and events under guidance of relevant experts
  • Assemble required resources to implement sponsorship and event marketing
  • Brief key staff on their required input to sponsorships and events and schedule work
       
Element: Monitor and evaluate sponsorships and events
  • Identify and use evaluation criteria to determine effectiveness of sponsorships and event marketing arrangements
  • Develop a range of methods to evaluate effectiveness
  • Recommend modifications to sponsorship and event marketing arrangements in line with evaluation
  • Record improvement opportunities discovered during evaluation, to be used for current and future sponsorship and event marketing plans
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Investigate sponsorship and event marketing opportunities

1.1 Research and identify sponsorship and event marketing opportunities

1.2 Analyse advantages and disadvantages of a range of sponsorships and events

1.3 Identify target audience for potential sponsorship and event marketing, and analyse motivation

1.4 Identify legal, cultural and ethical requirements related to sponsorship and event marketing

1.5 Use a range of criteria to select sponsorships and events which would be effective for marketing to the target audience

2. Plan sponsorship and event marketing

2.1 Develop and record objectives and purpose of sponsorship and event marketing

2.2 Analyse and record how sponsorships and events fit with other marketing strategies and business objectives

2.3 Calculate costs of chosen sponsorships and events, and establish a budget

2.4 Plan timelines for implementation and continuation of sponsorships and events

2.5 Produce and present a sponsorship and event marketing proposal in a format appropriate to the organisation

3. Initiate implementation of sponsorships and events

3.1 Initiate negotiations required to proceed with sponsorships and events

3.2 Draft contracts for sponsorships and events under guidance of relevant experts

3.3 Assemble required resources to implement sponsorship and event marketing

3.4 Brief key staff on their required input to sponsorships and events and schedule work

4. Monitor and evaluate sponsorships and events

4.1 Identify and use evaluation criteria to determine effectiveness of sponsorships and event marketing arrangements

4.2 Develop a range of methods to evaluate effectiveness

4.3 Recommend modifications to sponsorship and event marketing arrangements in line with evaluation

4.4 Record improvement opportunities discovered during evaluation, to be used for current and future sponsorship and event marketing plans

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Investigate sponsorship and event marketing opportunities

1.1 Research and identify sponsorship and event marketing opportunities

1.2 Analyse advantages and disadvantages of a range of sponsorships and events

1.3 Identify target audience for potential sponsorship and event marketing, and analyse motivation

1.4 Identify legal, cultural and ethical requirements related to sponsorship and event marketing

1.5 Use a range of criteria to select sponsorships and events which would be effective for marketing to the target audience

2. Plan sponsorship and event marketing

2.1 Develop and record objectives and purpose of sponsorship and event marketing

2.2 Analyse and record how sponsorships and events fit with other marketing strategies and business objectives

2.3 Calculate costs of chosen sponsorships and events, and establish a budget

2.4 Plan timelines for implementation and continuation of sponsorships and events

2.5 Produce and present a sponsorship and event marketing proposal in a format appropriate to the organisation

3. Initiate implementation of sponsorships and events

3.1 Initiate negotiations required to proceed with sponsorships and events

3.2 Draft contracts for sponsorships and events under guidance of relevant experts

3.3 Assemble required resources to implement sponsorship and event marketing

3.4 Brief key staff on their required input to sponsorships and events and schedule work

4. Monitor and evaluate sponsorships and events

4.1 Identify and use evaluation criteria to determine effectiveness of sponsorships and event marketing arrangements

4.2 Develop a range of methods to evaluate effectiveness

4.3 Recommend modifications to sponsorship and event marketing arrangements in line with evaluation

4.4 Record improvement opportunities discovered during evaluation, to be used for current and future sponsorship and event marketing plans

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Research and identify sponsorship and event marketing opportunities 
Analyse advantages and disadvantages of a range of sponsorships and events 
Identify target audience for potential sponsorship and event marketing, and analyse motivation 
Identify legal, cultural and ethical requirements related to sponsorship and event marketing 
Use a range of criteria to select sponsorships and events which would be effective for marketing to the target audience 
Develop and record objectives and purpose of sponsorship and event marketing 
Analyse and record how sponsorships and events fit with other marketing strategies and business objectives 
Calculate costs of chosen sponsorships and events, and establish a budget 
Plan timelines for implementation and continuation of sponsorships and events 
Produce and present a sponsorship and event marketing proposal in a format appropriate to the organisation 
Initiate negotiations required to proceed with sponsorships and events 
Draft contracts for sponsorships and events under guidance of relevant experts 
Assemble required resources to implement sponsorship and event marketing 
Brief key staff on their required input to sponsorships and events and schedule work 
Identify and use evaluation criteria to determine effectiveness of sponsorships and event marketing arrangements 
Develop a range of methods to evaluate effectiveness 
Recommend modifications to sponsorship and event marketing arrangements in line with evaluation 
Record improvement opportunities discovered during evaluation, to be used for current and future sponsorship and event marketing plans 

Forms

Assessment Cover Sheet

BSBMKG521 - Plan and implement sponsorship and event marketing
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

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Assessment Record Sheet

BSBMKG521 - Plan and implement sponsorship and event marketing

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

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